Crème Shack — website design case study
2x average order value
Hand-rolled ice cream on a −20°F plate, made to order on North Main in downtown Greenville. We treated the roll as theater — a video-led hero, a four-step "how yum is done" method, and a menu of 50+ mix-ins (Cookie Monster, Funky Monkey, Berrylicious) built to be scanned in line and ordered at the counter.